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and embracing plants and natural elements in our homes
(Do You Look Like Your Dog
An excerpt from the book:
to the best of us
Promoting Fashion Careers and embracing plants and naturalThe marketing and promotion of fashion is entering a fast moving and challenging phase. This book shows how to appeal to the consumer and communicate the brand message. Advertising campaigns, both offline and online, are discussed, together with the existing and new methods of PR and promotion. Individual chapters then look at social media, e commerce and online fashion retail, personal selling and offline fashion retail, direct marketing, fashion
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